How to get more than you knew possible with apparel.

Get people to say how awesome you are without saying a word.

You want to get more word of mouth recommendations. Nobody wears apparel that has the logo of a company that they disapprove of. When...

Get your name into the Credit Union and Grocery store

You cannot buy marketing at a credit union and not many grocery stores but you can get your name into these places. This strategy will...

Embroidery vs Screen Printing

So screen printing versus embroidery. With respect to embroidery, you're going to want to do this for your frontline salespeople, anybody...

How you dress does impact employees and even competitors

It's no joke that people will treat you differently by what you wear. When you show up to a job site and a competitor shows up dress...

How to determine apparel value to your business

In this article we look a restaurant that wanted respect and great prices but dressed their employees like they worked at a taco truck....

When to buy name brands and generics

There is a time when buying a name brand is going to make a huge difference and then there are times when it's could be money not well...

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